SINERGITAS PERAN PENTA HELIXDALAM PERUMUSAN STRATEGI PENGEMBANGAN UNIT USAHA WISATA

Authors

  • Titi Rahayu Prasetiani Akuntansi, Universitas Pekalongan
  • Mahirun Mahirun Manajemen, Universitas Pekalongan
  • Andi Kushermanto Akuntansi, Universitas Pekalongan
  • Tsamara Tsamara Manajemen, Universitas Pekalongan
  • Arya Ajhie Akuntansi, Universitas Pekalongan

DOI:

https://doi.org/10.31941/jebi.v26i2.3206

Abstract

Pekalongan Regency as an autonomous region has superior potentials in various sectors, one of which is in the tourism sector. Tourism is one of the strategic development sectors that has a multiplier effect, both directly and indirectly, so that it has an impact on the social, cultural, educational and economic sectors of the country. Natural tourism potential owned by Pekalongan Regency is natural resources; mountains and sea.

Sumurjomblangbogo Village as a strategic partner of the Faculty of Economics and Business, University of Pekalongan has the potential for a Tourism Business Unit from BUMDes Tirta Arum in the form of a swimming pool tourist attraction. The purpose of this study was to determine the function and role of each Penta Helix party in developing the superior tourism potential of the Tirta Arum swimming pool in Sumurjomblangbogo Village, Bojong District, Pekalongan Regency, as well as formulating a strategy for developing resource-based tourism superior potential (Resource Based View).

The results of the study show that the synergy between Academicians (Academicians) Business (Business Doers), Government (Government), Community (Community) and Media in this village has conceptually been realized. Business actors play a role as the main actor in achieving sustainable profit. The government acts as a regulator and dynamicator to drive the local economy. While the media as a means of publication in promoting swimming pool attractions and building a brand image.

Author Biography

Titi Rahayu Prasetiani, Akuntansi, Universitas Pekalongan

Dosen Fakultas Ekonomi

Universitas Pekalongan

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Published

2023-09-17

Issue

Vol. 26 No. 2 (2023): JURNAL EKONOMI DAN BISNIS SEPTEMBER 2023

Section

Artikel

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