ANALISIS KELAYAKAN PEMASARAN DAN KEUANGAN UMKM

Authors

  • Ali Imron

DOI:

https://doi.org/10.31941/jebi.v17i2.336

Abstract

This study aims to analyze the feasibility of Marketing and finance of UMKM in Pemalang. UMKM which
assessed the feasibility of marketing and processing of pineapple for the financial industry, the cultivation of
vegetables in the agropolitan waliksarimadu, organic rice cultivation, cultivation of mango arumanis, fish feed
industry, milk processing industry and fish meal as well as industrial brooms glagah. Marketing analysis is used
to focus more on segmentation, targeting and market positioning of each UMKM. Investment valuation analysis
using five methods of calculation of Total Value of Investment, Net Present Value (NPV), Internal Rate Of Return
(IRR), Payback Period (PP) and the Benefit and Cost Ratio (BC). Based on the marketing and financial analysis it
can be concluded each UMKM feasible to develop its business.

Keywords: marketing and financial feasibility of UMKM

Author Biography

Ali Imron

STIE ASSHOLEH Pemalang

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Issue

Vol. 17 No. 2 (2015): Jurnal Ekonomi dan Bisnis September 2015

Section

Artikel

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