Upaya Meningkatkan Keputusan Pelanggan Menggunakan Jasa Melalui Promosi Sosial Media, Harga dan Citra Perusahaan Pada Raya Wedding Organizer
DOI:
https://doi.org/10.31941/jebi.v28i1.4937Abstract
Customer decisions to use the services of a company are important for the company to consider, as these decisions are used by the company to create marketing strategies. The population in this study consists of customers who have used the services of Raya Wedding Organizer during the 2023 period. This research uses Slovin's formula to determine the number of sample respondents and employs descriptive statistical data analysis, classical assumption tests, multiple linear regression analysis, model feasibility tests, F-tests, and t-tests. The results of this study show that the variables of Corporate Image, Price, and Social Media Promotion have a positive influence on Purchase Decisions, based on 65 respondents. Based on the F-test results, it is stated that Social Media Marketing and Corporate Image together have a significant effect on customer decisions to use the services of Raya Wedding Organizer. However, the Price variable does not have a significant effect on customer decisions to use the services of Raya Wedding Organizer.
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