PENGARUH EASE OF USE DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN GO-FOOD DI SEMARANG
DOI:
https://doi.org/10.31941/jebi.v28i2.6596Abstrak
This research aims to determine the relationship
between ease of use, price perception on purchasing
decisions of the users on Go-Food delivery application
in North Semarang district. Quantitative method using
a purposive random sampling technique are used in
this research. The sample size used in this research is
100 respondents. Data analysis used in this research
uses validation tests, reliability tests, data normality
tests and multiple regression tests. The results of this
research show that there is a relationship between
ease of use and price perception on purchasing
decisions of the users on Go-Food delivery application
in North Semarang district.
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2025-09-08
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