The Effect of Price and Service Quality on Rental Decisions with Rental Interest as a Mediating Variable

Authors

  • Joni Pramiarso Universitas Pandanaran
  • Alin Fithor Universitas Pancasakti Tegal

DOI:

https://doi.org/10.31941/jebi.v29i1.7258

Abstract

This study aims to analyze the effect of price and service quality on rental decisions, with rental interest as an intervening variable among consumers of the Diponegoro University (Undip) Rusunawa. The research method used is a quantitative approach with multiple linear regression analysis techniques and the Sobel test to examine mediation effects. Data were obtained through the distribution of questionnaires to respondents who are current or potential residents of Rusunawa Undip. The research findings indicate that price has a positive and significant effect on rental interest, with a regression coefficient of 0.337 and a significance value of 0.000. Service quality also has a positive and significant effect on rental interest, with a regression coefficient of 0.295 and a significance value of 0.000. Additionally, rental interest has a positive and significant effect on rental decisions, with a regression coefficient of 0.823 and a significance value of 0.000. The mediation effect test using the Sobel test shows that rental interest significantly mediates the relationship between price and rental decisions, with a Sobel test statistic value of 3.61376171 and a p-value of 0.00015089. Rental interest is also proven to mediate the relationship between service quality and rental decisions, with a Sobel test statistic value of 4.03205788 and a p-value of 0.00002765. Based on these findings, it can be concluded that price and service quality influence rental decisions, both directly and through rental interest as an intervening variable. Therefore, the management of Rusunawa Undip is advised to set competitive pricing and improve service quality to enhance students' rental interest and decisions .

Author Biography

Joni Pramiarso, Universitas Pandanaran

<em>This study aims to analyze the effect of price and service quality on rental decisions, with rental interest as an intervening variable among consumers of the Diponegoro University (Undip) Rusunawa. The research method used is a quantitative approach with multiple linear regression analysis techniques and the Sobel test to examine mediation effects. Data were obtained through the distribution of questionnaires to respondents who are current or potential residents of Rusunawa Undip. The research findings indicate that price has a positive and significant effect on rental interest, with a regression coefficient of 0.337 and a significance value of 0.000. Service quality also has a positive and significant effect on rental interest, with a regression coefficient of 0.295 and a significance value of 0.000. Additionally, rental interest has a positive and significant effect on rental decisions, with a regression coefficient of 0.823 and a significance value of 0.000. The mediation effect test using the Sobel test shows that rental interest significantly mediates the relationship between price and rental decisions, with a Sobel test statistic value of 3.61376171 and a p-value of 0.00015089. Rental interest is also proven to mediate the relationship between service quality and rental decisions, with a Sobel test statistic value of 4.03205788 and a p-value of 0.00002765. Based on these findings, it can be concluded that price and service quality influence rental decisions, both directly and through rental interest as an intervening variable. Therefore, the management of Rusunawa Undip is advised to set competitive pricing and improve service quality to enhance students' rental interest and decisions</em><em> .</em>

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Published

2026-03-10

Issue

Vol. 29 No. 1 (2026): JURNAL EKONOMI DAN BISNIS MARCH 2026

Section

Artikel

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