KAJIAN KOMPETITIF INDUSTRI BATIK INDONESIA MENGHADAPI ASEAN ECONOMIC COMMUNITY (AEC) PASCA PENGUKUHANNYA SEBAGAI BUDAYA TAKBENDA OLEH UNESCO

Abstract

This research is motivated by the empirical facts that after the inaugural Indonesian batik as intangible cultural heritage by UNESCO in 2009, the  circulation batik textile  printing, both domestically and abroad increase faster. On the other side, Indonesia become integrated with other Asean states to the Asean Economic Community (AEC) in 2015.  There is the situation that  all  Indonesian  products  must  ready  to  compete  with  other  products  from  all  Asean members, so do the batik product. Location  of  the  research  conducted  in  the  centers  of  Indonesian  batik  which  includes  of Pekalongan,  Yogyakarta  and  Surakarta  (Solo).  Samples  were  determined  by  snowball sampling technique, then  was acquired 8 companies of  batik. The results showed that batik have saome advantages such :

a.  Indonesian batik not only an economies product, but has large filoshophy as the cultural, art, and humanistic  

b.  Batik with natural dye batik has several advantages compared with chemical dyes, such as  safe  for  the  skin,  more  durable,  and  more  and  more  bright  colors.  In  addition,  the natural  color  of  batik  products  is  environmentally  friendly  and  a  solution  for  batik artisans who cannot afford to buy chemical dyes. 

c.  Indonesian  batik  reach  the  variety  design  that  made  by  producers,  and  the  design  may develop for each batik centra. 

Keywords : Asean Economic Community (AEC), intangible cultural heritage, natural dye Batik.