DESCRIPTION OF KNOWLEDGE, ATTITUDES, AND INTERESTS OF PEKALONGAN CITY PUBLIC TOWARDS THE CONSUMPTION OF JAMU AS A MEDICINAL PLANT PRODUCT IN MODERN PACKAGING

Abstract

Jamu is a traditional medicinal product made from medicinal plants that has long been
used by Indonesians to maintain health. Modern lifestyles have encouraged innovation in
modern, more practical and attractive packaging, thus influencing public acceptance of
these products, which is influenced by knowledge, attitudes, and interests. This study aims
to determine the public's knowledge, attitudes, and interests regarding the consumption
of jamu, a medicinal plant product, in modern packaging. This study used a descriptive
method with a quantitative approach. Data collection was conducted through a
questionnaire administered to respondents who met the research criteria. The data
obtained were analyzed descriptively to describe the public's level of knowledge, attitudes,
and interests. The results indicate that public knowledge regarding jamu is in the good category. Public attitudes toward jamu in modern packaging tend to be positive, and public
interest in consuming jamu in modern packaging is quite good. These findings indicate that
the public has a fairly good understanding and acceptance of jamu as a medicinal plant
product developed in modern packaging.
Keywords: Jamu, Consumption, Knowledge, Attitudes, Interests