The Influence Of Knowledge Of Children's Cough Medicine Advertising On Community Self-Medication Behavior At Dahlia 3 Posyandu, Surakarta
DOI:
https://doi.org/10.31941/benzena.v5i01.7972Keywords:
Cough Medicine Advertising; Knowledge; Self-Medication Behavior; PosyanduAbstract
Background: Self-medication using over-the-counter
medicines continues to grow in Indonesia, reaching 69.43%
in 2022. Children's cough medicine advertising in mass
media is considered one of the factors influencing selfmedication decisions; however, persuasive advertising may
promote irrational drug selection and contribute to
medication errors.
Objective: This study aimed to determine the influence of
knowledge regarding children's cough medicine advertising
in mass media on community self-medication behavior at
Dahlia 3 Posyandu, Pucang Sawit Village, Surakarta City.
Method: This study is a descriptive-analytical study using an
analytical cross-sectional survey design with accidental
sampling, involving 42 mothers who participated in
posyandu activities in January 2025. A validated
questionnaire was used, tested for reliability using KR-20 for
knowledge (α = 0.809) and Cronbach's Alpha for behavior (α
= 0.734).
Results: Univariate analysis showed that most respondents
had good knowledge (90.5%) and negative self-medication
behavior (57.1%). Normality testing using KolmogorovSmirnov and Shapiro-Wilk indicated non-normal data
distribution (p = 0.000), thus the median was used as the
cut-off point. Fisher's Exact Test revealed no significant
relationship between knowledge and self-medication
behavior (p = 0.623).
Conclusion: Knowledge of children's cough medicine
advertising does not directly determine self-medication
behavior, as behavior is shaped by multiple interacting
factors including attitudes, personal experience, social
influence, and advertising persuasiveness.
Downloads
References
Aryani, F., Aryani, S., & Muharni, S. (2023). Hubungan tingkat pengetahuan obat gastritis
yang diiklankan di televisi terhadap perilaku swamedikasi masyarakat di apotek
se Kecamatan Bangkinang Kota Provinsi Riau. JFIOnline, 15(2), 114–121.
https://doi.org/10.35617/jfionline.v15i2.138
Auvarda, C., & Irwansyah, I. (2022). Efektivitas iklan pada televisi vs iklan penargetan
ulang sebagai media pengingat di masyarakat. Jurnal Studi Komunikasi, 6(1), 291–
314. https://doi.org/10.25139/jsk.v6i1.3509
Badan Pengawas Obat dan Makanan Republik Indonesia (BPOM RI). (2017). Peraturan
Kepala BPOM No. 8 Tahun 2017 tentang Pedoman Pengawasan Periklanan Obat. BPOM
RI.
Dimara, S., & Margawati, A. (2012). Dampak iklan obat terhadap perilaku konsumsi obat.
Jurnal Kedokteran Diponegoro, 1(1), 138298.
Djembor Sugeng Walujo, Umul Farida, & Istiani Nurmayanti. (2023). Hubungan tingkat
pengetahuan terhadap swamedikasi batuk di Apotek Berlian Kandat Kabupaten
Kediri. JIFS: Jurnal Ilmiah Farmasi Simplisia, 3(1), 71–83.
Hafifah, N., & Abidin, Z. (2020). The role of posyandu in improving mother and child
quality health in Sukawening Village communities, Bogor District. Jurnal Pusat
Inovasi Masyarakat, 2(5), 893–900.
Hartati, I., & Utari, F. (2022). Pengaruh iklan obat batuk di televisi terhadap perilaku
swamedikasi pada ibu yang mempunyai balita. Jurnal Kesehatan, 7(1).
Ifalahma, D., Arini, L. D. D., & Yulianti, F. D. (2021). Faktor keaktifan ibu mengikuti
kegiatan posyandu balita. Prosiding Seminar Informasi Kesehatan Nasional
(SIKesNas), 109– 115.
Isnoviana, M., & Yudit, J. (2020). Correlation of working status with the mother's activity
to visits in posyandu. Jurnal Ilmiah Kedokteran Wijaya Kusuma, 9(2), 112–122.
Kim, H. Y. (2017). Catatan statistik untuk peneliti klinis: Uji Chi-kuadrat dan Uji Eksak
Fisher. Kedokteran Gigi Restoratif & Endodontik, 42(2), 152–155.
https://doi.org/10.5395/rde.2017.42.2.152
Kurniasari, S., Fairuz, A., Ramadhani, F., & Nurin, A. (2021). Tingkat pengetahuan
masyarakat Desa Bettet Pamekasan tentang penggunaan obat bebas dan obat
bebas terbatas untuk swamedikasi. Journal of Pharmacy Science and Practice,
8(2), 1–7.
Mujiati, S., Hidayati, I. R., & Atmadani, R. N. (2022). Pengaruh iklan obat batuk pada
media elektronik terhadap pemilihan obat swamedikasi. Jurnal Ilmiah Kesehatan
Sandi Husada, 11(1), 43–50. https://doi.org/10.35816/jiskh.v11i1.695
Nadhiroh, L. (2018). Pengaruh iklan obat flu di televisi terhadap pemilihan obat secara
swamedikasi pada masyarakat Desa Deyangan. [Unpublished manuscript].
Neuhäuser, M., & Ruxton, G. D. (2025). Penggunaan yang tepat dari Uji Eksak Fisher
dalam statistik. [Referensi seperti yang dikutip dalam teks sumber].
Notoatmodjo, S. (2010). Metodologi penelitian kesehatan. Rineka Cipta.
Pontoan, J., Maulidda, V., Meila, O., & Musnelina, L. (2024). Media elektronik terhadap
perilaku pemilihan obat di masyarakat. Jurnal Kesehatan Tambusai, 5, 4200–4208.
Rismawan, & Kunci. (2013). Pengkategorian perilaku kesehatan berdasarkan ukuran
tendensi sentral. [Reference as cited in source text].
Riyanti, A., & Emelia, R. (2021). Analisis tingkat pengetahuan swamedikasi obat batuk
pada pasien ISPA di Apotek Siaga-24 Cikampek. Jurnal Farmasi dan Ilmu
Kefarmasian, 2(11), 167–186.
Sari, S. D., & Legiran. (2024). Desain cross sectional bagi penelitian bidang kebidanan.
Health of Science, 1(1), 18–25.
Soedibyo, S., Yulianto, A., & Wardhana, W. (2016). Profil penggunaan obat batuk pilek
bebas pada pasien anak di bawah umur 6 tahun. Sari Pediatri, 14(6), 398.
Wolla, M. S., & Widayati, A. (2022). Gambaran pengetahuan masyarakat tentang
swamedikasi demam: Kajian literatur. Majalah Farmaseutik, 18(3), 338.
https://doi.org/10.22146/farmaseutik.v18i3.71851
Yap, B. W. (2011). Perbandingan daya uji Shapiro-Wilk, Kolmogorov-Smirnov, Lilliefors
dan Anderson-Darling. Jurnal Pemodelan dan Analisis Statistik, 2(1), 21–33.
Yusuf, M., Widodo, S., & Irwansyah, A. R. (2021). Analisa tingkat pengetahuan dan
perilaku terhadap penggunaan obat influenza dan batuk secara swamedikasi di
Desa Muara Burnai I. JFL: Jurnal Farmasi Lampung, 9(2), 125–130.
https://doi.org/10.37090/jfl.v9i2.341
Yusup, F. (2018). Uji validitas dan reliabilitas instrumen penelitian kuantitatif. Jurnal
Ilmiah Kependidikan, 13(1), 53–59.
Yuwono, M. (2022). Aktivitas Badan Pusat Statistik. Badan Pusat Statistik.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Aprillia Chriska Diyanti, retnowati adiningsih
This work is licensed under a Creative Commons Attribution 4.0 International License.
uthors who publish with BENZENA Pharmaceutical Scientific Journal agree to the following terms:- Authors retain copyright and grant the BENZENA Pharmaceutical Scientific Journal right of first publication with the work simultaneously licensed under Creative Commons Attribution License (CC BY 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors can enter into separate, additional contractual arrangements for the non-exclusive distribution of the published version of the work (e.g., post it to an institutional repository or edit it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) before and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
