Implementation of Public Communication in Efforts to Prevent Unauthorized Gold Mining (PETI) in Mandailing Natal Regency

Abstract

This study aims to analyze the application of public
communication in efforts to prevent unlicensed gold mining
(PETI) in Mandailing Natal Regency. The type of data used
is primary data sourced from respondents and informants in
the area around the mine. Data was collected through
questionnaires, in-depth interviews, and Focus Group
Discussions (FGD). The results of the study found that the
implementation of public communication regarding
unlicensed gold mining (PETI) has been carried out in
Mandiling Natal Regency, namely (1) public
communication is an important element in educating the
public, building environmental awareness, and changing the
behavior of people involved in PETI. This involves delivering
clear, transparent, and relevant information to local social,
cultural, and economic conditions. The success of
implementing public communication depends on
collaboration between the government, communities,
indigenous leaders, religious leaders, NGOs, and the private
sector. Active community participation is needed to create a
sense of ownership of the solutions offered; (2) overcoming
PETI requires various communication strategies, such as
evidence-based education, traditional and digital media use,
public dialogue, and socialization of legal regulations. The
message conveyed must be adjusted to the needs and
understanding of the community; and (3) Various factors,
including literacy levels, access to media, limited resources,
and public trust in the government, influence the
implementation of public communication. Overcoming these
obstacles is the key to success. In addition to stopping PETI
activities, implementing public communication must offer sustainable alternative solutions for the community, such as
skills training, locally-based economic development, and
involvement in environmental conservation programs.