Strategic Communication of Traditional Village Leaders and Regional Council Members to Enhance Community Participation in Infrastructure Development in Sanur
DOI:
https://doi.org/10.31941/pj.v25i1.7192Keywords:
Communication Strategy, Participatory Communication, Infrastructure Development, Community Participation, Customary VillageAbstract
This study examines the communication strategies used by the leaders of Sanur Traditional Village and a regional council member of the Denpasar City DPRD (Municipal House of Representatives) to encourage community participation in infrastructure development in Sanur Kaja, Bali. The research is significant as most previous studies have focused solely on either village authorities or legislative members, leaving a gap in assessing communication strategies from both perspectives. A qualitative descriptive method with a single-case study design was employed, involving 11 purposively selected informants, including traditional village leaders, DPRD members, and community representatives. Data were gathered through in-depth interviews, observation, and document analysis, and analysed thematically in five stages. Credibility was ensured through triangulation of data sources and member checking. The findings show that strategies combined dialogical approaches, such as meetings, hearings, and socialisation, with monological approaches, such as announcements of final decisions, supported by digital media including WhatsApp and social platforms. Community participation largely remained at the stage of consultation, shaped by barriers such as unequal access to information, economic and psychosocial constraints, time limitations, structural challenges, and policies beyond village awareness. The study recommends expanding integrated communication channels that adapt to community routines, ensuring transparency, and strengthening MSME (Micro, Small, and Medium Enterprises) programmes. Its key contribution is the proposal of a communication strategy model rooted in the context of Bali’s traditional villages, which may serve as a reference for fostering inclusive participation in local development.
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